TLC creates retro apparel campaign for Sony

Licensing programme for classic TV and film brands launches into fashion and lifestyle sectors.
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TLC is securing partners to create fashion and lifestyle products based on some of Sony Pictures Consumer Products classic library.

The campaign will include retro brands such as Ghostbusters with it’s 25th Anniversary next year, Bewitched, Starsky and Hutch, Easy Rider, Karate Kid, Taxi Driver and Charlie’s Angels.

Niche apparel company, Bravado, has launched its line of Ghostbusters and Karate Kid t-shirts for adults and young adults into fashion speciality stores and entertainment retailers such as HMV, Amazon and play.com.

Trademark will produce licensed t-shirts based on the Starsky and Hutch TV show. Peter Black is producing men’s gift and novelty items for Ghostbusters and TMI is designing a range of Ghostbusters pyjamas and boxer shorts for men.

TLC will also be announcing partners in accessories, gift, novelty, footwear, underwear, nightwear, stationery and homewares. There will be a significant number of products at retail by Christmas and further categories will roll out in spring-summer 2009 collections.

TLC’s Warwick Brenner said: “Nostalgia is back. We are very pleased as a business to be working with these fantastic brands, which are enjoying a revival since they were at the height of their popularity.”

TLC’s Lisa Shapiro said: “For consumers who grew up with these brands, they represent staple entertainment of their childhood so the warmth and nostalgia for them is significant.

We are seeing the trend for entertainment nostalgia moving from music to film and TV so we’re thrilled to have the opportunity to secure partners who can give these screen classics a retro twist and bring them to the fore again.”

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