Lovehoney has signed a deal to launch a line of branded sex toys based on the Japanese pop culture brand, Tokidoki
The Tokidoki x Lovehoney range features the brand's larger-than-life characters, designed by tokidoki’s co-founder and creative director, Simone Legno.
“We are thrilled to be working with industry leader Lovehoney and to collaborate on such an innovative range that promotes the importance of sexual health and overall well-being,” said Tokidoki co-founder and CEO Pooneh Mohajer.
Bonny Hall, product director at Lovehoney, added: “This is our most fashion-forward range to date and the perfect way to inject some colour into your sex life. Everyone has heard of The Rabbit; now it is time for The Unicorn."
The Tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators, as well as love rings, male strokers and a Unicorn Vibrator.