Tonino Lamborghini announces new licenses

Performance Brands has signed deals for the brand for power tools, fragrance and energy drinks.
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Silverline will produce a range of of power tools in a five year deal, including electric saws and drills to screwdrivers, each with a unique, sleek and classy design synonymous with the styling of Lamborghini and Tonino Lamborghini products.

Danish company, Cult Energy Drink will produce Tonino Lamborghini energy drinks for the UK market.

Coty Parfums of Paris will launch a fragrance range for the brand. CEO Bernd Beetz said: “Tonino Lamborghini exemplifies vitality, opulence and passion to men around the world. It’s the Charisma and high prestige associated with the brands products that make this an exceptional partnership for Coty.

“The sexy sleek exclusive appeal of Tonino Lamborghini brands lays the ground work for an explosive new fragrance.”

The firm has also recently launched Elettra Residence, a 20 floor tower of luxury apartments in the Sports City in Dubai.

The line of Tonino Lamborghini furnishings will personalise the interiors. Ranging from studios to a 9,500 square feet penthouse, the building also offers communal areas with the latest technologies.

The properties are currently being marketed in Dubai and other international markets, while construction is due to be completed by end 2009.

Tonino Lamborghini has been in existence for over 60 years and is a subsidiary of Lamborghini sports cars.

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