Sports trading card specialist The Topps Company has secured a new deal with the National Football League.
The multi-year agreement expands on the longstanding relationship between the two.
Timed to coincide with the upcoming 2012 NFL season, Topps will unveils Topps Football.
"At Topps, we take great pride in our enduring relationship with the NFL," said Ryan O'Hara, CEO and president of The Topps Company. "We're thrilled to know we'll be in business with the league for years to come."
Leo Kane, NFL senior VP of consumer products, added: "The Topps Company has been a great teammate for decades. We look forward to bringing more fans their product and their proven ability to excite adult and kid fans alike."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.