Tractor Ted appoints Brands with Influence

Contract follows the opening of first farm attraction based on popular children's series.
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Tractorland Ltd has appointed Brands With Influence to help expand the company over the next three years.

BWI will work with the Tractor Ted brand owner's senior management team on a worldwide brand strategy, sales and marketing, merchandise and licensing and overall business expansion.

The appointment follows the opening of Tractor Ted's first visitor attraction 'Tractor Ted's Little Farms', based at Bowood House.

The children's series based on farming and life in the countryside saw DVD sales exceed 60,000 units in the UK in 2012. The brand is valued at over £1m globally.

Ally Heard, creator and founder of the Tractor Ted brand, said: "We had reached an important point in the growth of our business, and it became clear that we needed to import additional skills and resources to help us step up to the next level.

"BWI brings a wealth of merchandising, sales and marketing experience to the table, as well as a realistic understanding of how to exploit entertainment properties like ours."

Brands With Influence group work with a range of brands. It is also currently the licensing and merchandising agent for CBeebies' popular programme Woolly and Tig.

Martin Lowde, MD of BWI, said: "Tractor Ted has achieved impressive growth over the last few years and is now reaching a tipping point in terms of awareness and demand.

"As a successful entertainment brand that is not subject to the risks of traditional broadcast, it offers a stable, evergreen opportunity for retailers and licensees."

The new contract will also engage the services of Design With Influence and Events With Influence, the marketing and event management teams.

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