Two more sign up for Beatles licensing drive

Deals for branded sleepwear and bedding secured by Caroline Mickler Ltd.
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The licensing programme surrounding The Beatles is continuing to grow, with Caroline Mickler Limited - on behalf of Apple Corps - signing up two new licensees.

Powerplay Textiles and Character World have joined existing licensees including Lee Cooper, Ben Sherman, Kangol, Wedgwood, Halcyon Days and Corgi International.

Powerplay Textiles will be offering five styles of Beatles nightwear, three styles of underwear and three styles of socks. The first phase of roll out will target the 18 to 35 year-old men's market. The nightwear line will be launched in stores in September.

Character World, meanwhile, is planning a range of bedding including single and double duvets, curtains, printed cushions, towels and a fleece blanket.

Two designs are planned for the duvets, with matching accessories available for both. The range will arrive in August.

"Both companies produce the sort of high quality, stylish, attractive products that Apple Corps is looking for to take merchandise bearing The Beatles brand both to long-term fans and to a whole new generation," said Mickler.

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