Sanrio has added Ty UK to the Mr Men & Little Miss licensing programme, signing the firm as plush partner.
The deal - brokered by Fluid World - will see Ty create Beanie Buddies, Beanie Babies and accessories.
The range will launch in spring/summer 2013, with Ty UK being the first of a number of toy partners to be announced.
"Ty UK are delighted that Sanrio have ownership of this popular iconic brand, and we look forward to working with them to grow this beloved Mr Men & Little Miss range," said Mark Swallow, chairman of Ty UK.
"Ty UK are developing an exciting range of plush toys and accessories for the launch in January 2013, and this will enhance our already best selling range of Beanie Babies and Buddies."
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