Premier mized martial arts organisation UFC has announced a new multi-year partnership with mouthguard manufacturer Opro.
The partnership, which begins in 2018 and was negotiated by IMG, grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes.
"OPRO has been a world-renowned manufacturer of mouthguards for more than 20 years and we are thrilled to launch this new global partnership,” UFC senior vice president of Global Consumer Products Tracey Bleczinski said. “As an industry pioneer, OPRO has designed some of the most innovative guards in sports and we look forward to delivering these premium products to UFC athletes and the combat sports community.”
As part of this collaboration, OPRO will be able to brand the products and packaging for their Custom Fit, Self-Fit and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster.
“OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting,” added OPRO chief executive officer David Allen. “This partnership with UFC reflects our continued growth in the combat sports market and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards.”