UK Greetings strengthens RSPCA partnership - Licensing.biz

UK Greetings strengthens RSPCA partnership

Charity Christmas card division Special Editions to develop new line for 2012.
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Animal welfare charity the RSPCA is extending its deal with UK Greetings, with its charity Christmas card division rolling out a new collection for 2012.

The cards from Special Editions are due to launch in December and will be promoted at Spring Fair and to retail, prior to in-store launch from August 2012 onwards.

They will be available in a variety of formats including boxed, hand finished, bumper packs and single design cello packs. Designs will include traditional, photographic, contemporary and religious images. The back of each card will contain an RSPCA logo and a message highlighting the work done by the charity.

"Special Editions has supported the RSPCA through seasonal card sales for many years, providing a significant annual contribution that allows us to continue helping animals in England and Wales," said Cathy Snow, trading manager at the charity.

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