Health, beauty and housewares specialist Ultimate Products is joining forces with Hallmark for a new Forever Friends collection.
To help celebrate 25 years of the brand, Ultimate Products will be creating a health and beauty range including handy pocket tissues, boxed tissues, wipes, cotton buds, plasters, toothbrushes and toothpaste.
In addition, it will launch a line of housewares including dinenrware, lap trays, placemats, coasters, glasses and cutlery sets.
"The launch of our range in autumn/winter 2012 will coincide with 25 years of Forever Friends," said Anthony Balkin, housewares MD. "We are very excited to be collaborating with such a hugely successful, iconic brand."
Julie Michell, licensing manager at Hallmark Cards, added: "We are delighted to welcome Ultimate to our ever growing portfolio of licensees. The brand has seen amazing growth over the last few years and with their vast experience and the fabulous ranges in development, we're really looking forward to Ultimate enhancing that growth even further."