Unilever's top selling ice cream brand Wall's has partnered with Airpure International to launch a car air freshener, inspired by its Funny Feet lolly.
Injected with a 'fresh and fruity' strawberry scent, the air freshener aroma aims to awaken childhood memories of the retro ice lolly.
"We're delighted to announce our new licensing partnership with Airpure International," said Julie McCleave, head of licensing at Unilever UK. "We are confident that bringing Unilever's iconic ice cream brand - Wall's Funny Feet - to market in this format will excite consumers who recognise the foot-shaped product from their childhood and will prove a winning combination for retailers."
Rob Keeling from Airpure added: "Creating the Funny Feet Car Air Freshener has been very exciting for us as a business and we are extremely happy with the end result."
Customers also have the chance to win Airpure goodies and vote for their next favourite Wall's ice cream car air freshener at a new microsite - www.walls.airpure.com - where they can choose from lollies including Twister, Mini Milk and Split among others.