Universal evolves global merchandising program for Jurassic World: Fallen Kingdom - Licensing.biz

Universal evolves global merchandising program for Jurassic World: Fallen Kingdom

Products will be arriving at retail in Spring 2018.
Author:
Publish date:
Social count:
0
Screen Shot 2017-10-09 at 18.46.44.png

Universal Brand Development has announced the global merchandising program for Jurassic Word sequel, The Fallen Kingdom, with products hitting retail in Spring 2018.

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, president of Universal Brand Development.

“Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include Funko, Build-A-Bear, Rubies, Wowee and more.

“This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release," said Hannah Mungo, country director UK & Ireland Consumer Products at NBC Universal Brand Development.

Locally, the UK licensing programme now boasts 27 licensees including Aykroyds, TDP Textiles, Fabric Flavours, White Optics, Roy Lowe and Sons, Trademark Products, Fashion UK and Smith & Brooks for apparel and accessories; Character World, Corsair and DNC for homewares; Danilo for cards; Mondo SPA, Skyrocket Toys and Cartamundi for toys and games; Whitehouse Leisure for arcade plush and games; Finsbury Food Group and Bon Bon Buddies for cakes and confectionery; Procos for party supplies; Carlton Publishing, and RMS and IG Design Group for activity products. Plus Sambro for novelty, Kid Design for audio electronics, Pyramid for social stationary and posters.

"Early commitment from such strong licensing partners as these indicates the confidence we all have in this much loved entertainment brand."

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.