University of Oxford packs its bags with USB

UK-based luggage specialist to produce line of suitcases featuring brand.
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4_184_9798_184_6873_Oxford Uni logo.jpg

Oxford Limited, the licensor for the University of Oxford brand, has secured a deal with UK-based luggage specialist, USB International.

The five-year deal - brokered by the firm's UK and European agent, Performance Brands - includes lightwright hard-sheel and soft suitcases, plus a range of executive and family travel bags and accessories.

All are aimed at the UK, Europe and North American markets.

"We're delighted to welcome USB International to Oxford and look forward to developing a long-term relationship with them," said Chris Evans, MD of Oxford Limited.

USB has already shown prototype designs at Spring Fair in the UK and the Travel Goods Show in Las Vegas.

Udy Agarwal, the firm's MD, commented: "USB already has a good presence on the High Street with our Aerolite and Cities ranges, plus a thriving international export business, so we are well placed to develop and distribute an Oxford luggage range in the contracted territories."

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