US: Apparel firm extends Marilyn rights - Licensing.biz

US: Apparel firm extends Marilyn rights

Freeze to continue producing t-shirts featuring classic images of iconic star for the next two years.
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The licensing agent for the Shaw Family Archives - the family of photographers which boasts over 500 rare and exclusive images of Marilyn Monroe - has renewed its apparel deal with Freeze.

A licensee since 2005, Freeze produces t-shirts using a number of different images from the collection. The renewal of the deal - handled by Bradford Licensing Associates - means that the company can continue manufacturing and distributing its line for a further two years through mass and speciality channels.

"Freeze is known throughout the apparel industry as a company who sets trends," said Michael Almeida, who manages the Shaw Family Archives account at BLM. "They have done just that with the use of the Marilyn by Shaw Family Archives collection and we look forward to continued success."

Mandi Franco, Freeze licensing manager, added: "The archives are some of the best photographs of Marilyn Monroe available in the market today. Due to our success depicting this iconic legend on t-shirts we are delighted to be moving forward for another two years."

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