US: Bradford gearing up for new look

22 year-old agency to reveal fresh look, and new president, at June's Licensing International show.
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Following a recent internal restructure, Bradford Licensing Associates is planning to unveil a new-look and introduce a new president during June's Licensing International expo in New York.

Michelle Minieri has been with Bradford for the past five years, and following her promotion to president, the company logo has been revived to give the firm a more modern look.

In addition, the website has been redesigned to reflect this change.

"Coming into 2008, we want the industry to realise the strength of Bradford and our team here," explained Minieri. "With countless years of experience and proven success, we now are boasting fashion forward designs, marketing strategies and an overall more modern application of our services. We do not keep up with trends; we strive to beat these with our fresh take on the marketplace and industry as a whole."

Bradford will be showcasing all of its properties at Licensing International on booth number 3961. The firm looks after Pepsi-Cola, Shaw Family Archives, Australian tween brand Happy House, PEZ Candy, The City of Beverly Hills and Aspen.

"With the restructuring and the company's new look, we are looking forward to making new partnerships and bringing new properties to our current client roster," added Minieri.

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