US: Elvis hits iPhone and iPod Touch - Licensing.biz

US: Elvis hits iPhone and iPod Touch

Elvis Presley Enterprises releases first ever app for iTunes store.
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Free iPhone application Elvis Mobile is now available on the iTunes App Store, following a deal between Elvis Presley Enterprises and Resolute Games.

The free application will give fans access to newly released pictures and videos, as well as giving them the opportunity to listen to podcasts from Elvis Radio, have access to the Graceland webcam and report Elvis sightings around the world.

Content on Elvis Mobile will be maintained by Elvis Presley Enterprises and updated daily.

"Elvis always believed in embracing new technology and this new Elvis Mobile application is another unique way to continue Elvis' legacy," said Scott Williams, EPE VP of marketing. "Elvis has had a commanding online presence for a number of years with elvis.com.

"With Elvis Mobile on the iPhone and iPod Touch, we're giving fans of the King of Rock n Roll another tool to experience Elvis in a new and interactive way."

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