US: Epic Rights ready to rock with KISS merchandise deal - Licensing.biz

US: Epic Rights ready to rock with KISS merchandise deal

Firm signs multi-year merchandise, licensing, e-commerce and digital media agreement with band.
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Epic Rights has secured a deal for merchandising, licensing, e-commerce and digital media with legendary rock band KISS.

The firm is joining forces with Paul Stanley and Gene Simmons to build the KISS global franchise through a combination of touring, music sales, merchandise, licensing, social media and promotional partnerships.

"Epic Rights founder and CEO Dell Furano has worked with us for over 25 years, and he is the best in the business," said Stanley and Simmons in a joint statement. "We are confident that Dell and his Epic Rights team will lead us to the Promised Land."

Furano added: "Paul and Geme are definitely the dream team, and it's very exciting to continue to work with them. The bottom line is that we are looking to grow the KISS brand and generate substantially increased revenue. Loyal KISS fans are now beginning to introduce their teens to the band, spawning an entire new generation of ardent KISS lovers."

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