US: ER's Waldo makes video game move

Firm ties with Ludia to develop titles across a wide range of platforms.
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Interactive specialist Ludia is joining forces with Entertainment Rights to create video games based on the publishing property Where's Waldo?

The multi-year deal will see titles arrive on console, PC, Mac, iPhone and iPod formats for the first time.

The first game in the series - Where's Waldo?: The Fantastic Journey - is slated to launch across several platforms later this year.

"Waldo is one of the most recognisable characters in the world, and his adventurous spirit and cross-generational appeal is exactly what will be invoked in this family game series," said Alex Thabet, founder and CEO of Ludia.

Laura Turner Laing, VP of global digital media and music at ER, added: "Our partnership with Ludia marks the next phase of Waldo's 21st birthday celebration. We are pleased to be working with Ludia to deliver innovative and highly engaging games that will bring the search and find experience to life in a spectacular new way.

"The game will play a key role in the 2009 brand strategy for Waldo, and we excited to send him on his newest journey."


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