US: Goodyear branded shoes to launch

New line to be offered by the SCL Footwear Group after IMG Licensing strikes deal.
Author:
Publish date:
Social count:
0

The growing range of Goodyear branded shoes is due to launch in the US this year through a new line offered by the SCL Footwear Group.

The latest development marks a significant period of growth for the Goodyear footwear collection, which has been developed and licensed to several key markets in Europe, Asia and Latin America through agent IMG Licensing.

The collection already includes a wide range of casual, outdoor and formal shoes and will soon launch its first women's and children's styles in Italy. Meanwhile, in Central America, the range saw its first TV campaign air on AXN and the Discovery Channel in late 2013.

"This new licensing agreement with SCL Footwear Group is a great opportunity to further leverage the Goodyear brand in our company's largest media," said Nancy Ray, Goodyear's director of licensed products. "This will build on Goodyear's strong brand recognition in the US where our leading products, retail stores, presence in NASCAR and the visibility of our blimps have made Goodyear a household name."

Fabrice Faurie, VP of IMG Licensing, added: "We are delighted with the increasing popularity and product diversity of the Goodyear footwear range. SCL Footwear Group is the latest in a growing community of licensees who are choosing to work with Goodyear and its outstanding brand."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.