US: Guinness World Records heading to home video

Bender Media Services secures deal in Mexico with En Pantalla.
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Bender Media Services has closed a major DVD deal in the territory of Mexico for the distribution rights to Ultimate Guinness World Records with En Pantalla, a DVD distributor in Mexico and Central America.

The deal is the first traditional DVD agreement for Guinness World Records, which is one of the most recognised global brands.

The DVD collection, which displays the wildest, most amazing clips from Guinness World Records programming around the world, will hit retail from June 2009.

"We are delighted to have been able to partner Guinness World Records with En Pantalla to establish the Ultimate Guinness World Record brand on DVD in this vital region," said Susan Bender, president and CEO of Bender Media Services.

"This is the first time in the history of Guinness World Records that the brand will have exposure internationally on traditional DVD and I anticipate that the series will do very well on this platform."

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