US: King Features signs new apparel partner for Betty Boop

Los Angeles-based Kinetix will launch a range of t-shirts to high end boutiques.
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King Features Syndicate has revealed the details of a new deal with Kinetix for a range of apparel based on American animated icon, Betty Boop.

Th latest deal will see the Los Angeles-based firm launch a range of t-shirts to high end boutiques throughout the US this spring.

The apparel deal follows recent partnerships with Freeze and Signorelli who have produced a collection of 90s themed Betty Boop fashion items, now available at Forever 21 stores nationwide.

David Golzman, director of domestic licensing for King Features, said: "Betty Boop is an iconic character that remains in high demand more than 80 years after her first cartoon.

"Collaborations with popular apparel brands like Forever 21 show that Betty has the ability to combine timeless and modern design to create apparel the fashionistas are sure to love."

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