US: NBC Universal and Big Tent Entertainment partner to grow The Biggest Loser brand

Big Tent will develop partnerships with companies across food and nutrition, fitness products and publishing
Author:
Publish date:
Social count:
0

NBCUniversal Television Consumer Products has partnered with integrated marketing and branding agency Big Tent Entertainment to help develop The Biggest Loser franchise into a major healthy living lifestyle brand.

Big Tent will initially focus on developing licensing partnerships with companies across key product segments including food and nutrition, fitness products and publishing.

“The Biggest Loser is a proven brand with longevity in the marketplace," said Rich Collins, chief executive officer, Big Tent Entertainment.

"Our vision is to carry this success forward as we position the franchise as a long term lifestyle solution for consumers looking for something that combines fitness and nutrition.

“It’s a true lifestyle brand that can touch and inspire people looking to optimize their success in living a healthy and active life.”

The brand is currently in the spotlight through the television series, biggestloser.com, a New York Times best-selling book series, a best-selling fitness DVD series, branded RunWalk events and award-winning fitness resorts with four locations nationwide.

“The Biggest Loser has inspired and empowered millions of people over the past 14 seasons to take charge of their health,” said Kim Niemi, senior vice president of the NBCUniversal Television Consumer Products Group.

“We are excited to partner with Big Tent Entertainment to grow the franchise by creating more opportunity and greater accessibility for the general public to achieve their personal health and fitness goals.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.