US: New licensees sign up for NBC Universal brands

TV properties including Heroes and Access Hollywood have licensee lists bolstered.
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Joy Tashjian Marketing Group has unveiled a roster of key licensees for several NBC Universal television properties.

For Top Chef - which airs on Bravo - JTMG has secured Brighter Minds for PC games, Rizzoli for calendars and DSI for console games (including Nintendo's Wii system).

For Access Hollywood and NBC Sports, the company has secured a deal with iToys for table top games and handheld LCD games.

International licensees for Heroes, meanwhile, include Zig Zag for posters and postcards (in Germany, Austria and Switzerland), Mezco Toyz for figures (US and Canada) and Editorial Abril for postcards (Latin America).

JTMG's licensing representation for NBC began prior to the network's acquisition by Universal. Other clients include Endemol US, Breakthrough Television and Films, Studio B, Fathom Studios and WGBH.


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