US: New Planet for Jakks

Pet products based on popular Animal Planet brand to roll out courtesy of Jakks Pacific.
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Jakks Pacific has had a busy week at the Global Pet Expo in San Diego, where it debuted its new line of Animal Planet branded products.

The firm sealed a deal with Discovery Commerce for the North American licence, with categories covered in the agreement including pet toys, apparel, costumes, collars, leashes, ID tags, feeders, bowls, training aids, treats and grooming products for dogs and cats.

“Animal Planet has long been a trusted source for everything pets and animals,” said Tony Lawlor, senior VP of Jakks Pets. “Adding this premiere licence to our pet roster is a testament to the reputation and expertise of the Jakks Pets brand.”

Patrick Gates, president and general manager at Discovery Commerce, added: “We are excited to partner with Jakks Pets to extend this beloved brand and offer pet lovers top quality products to help their animals grow and thrive.”

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