US: Parragon partners with The World of Eric Carle

Creative play and gift programme to roll out in the US and Canada from February 2016.
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Parragon is teaming up with The World of Eric Carle in the US and Canada for a new line of children's novelty stationery, activities and gifts featuring the signature artwork.

From February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle's distinctive art and iconic characters.

There will be a variety of formats - from activity pads with collectable covermounted gifts and toys and carry-along activity sets, to new to market formats such as Storytime 4-in-1 Activity Game Set, Activity and Jigsaw Puzzle Set, Show & Tell A Story Set and more.

"The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the rich heritage of Eric Carle's cherished artwork with our market leading product to inspire and delight both children and their parents," said Wendy Friedman, president of creative at Parragon.

Debra Joester, president of The Joester Loria Group, which brokered the deal, added: "We are delighted to welcome Parragon to the World of Eric Carle family of partners. Their innovative products are ideally suited to Eric Carle's art and content, and will inspire children to explore and create."


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