US: Sanrio teams with Nylon for Hello Kitty apparel - Licensing.biz

US: Sanrio teams with Nylon for Hello Kitty apparel

The US magazine is launching a streetwear line in partnership with Sanrio, including t-shirts, a jacket and more.
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Sanrio has teamed up with US magazine, Nylon, for the launch of a new Hello Kitty streetwear collection.

Slated for release on May 31st, the range boasts a jacket, shorts, t-shirts, a skirt, body suit and a top, all featuring the iconic Hello Kitty character.

Several other classic Sanrio characters have also been depicted, including the angry penguin Badtz Maru, Little Twin Stars and Gudetama.

First unveiled via Nylon’s Instagram page with a sneak preview image, the firm revealed that senior fashion market editor, Marissa Smith, was behind the nine-piece collection with Sanrio.

Available from the Nylon shop for a limited time, prices range from $29 to $110. 

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