US: Santoro gets Latin fever

Wide range of new deals secured by the firm in the territory.
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Santoro Licensing has been busy inking new deals for its Tutti Cuti, Jeli.Deli and Drop 720 brands across Latin America.

A co-ordinated line of Tutti Cuti Puppy Love back to school products is now available across Brazil, including notebooks from Jandaia, writing instruments from Summit, bags from Sestini and plastic stationery from New Bras.

Meanwhile, Moas Indústria will roll out two new Tutti Cuti plush dolls – Cheeky and Cutie Pie - in June, while Online Editora has just rolled out a sticker album in Brazil. TV ads will be pushing the product. Also in Brazil, Tutti Cuti bags and luggage have been developed by Choice Bags, while one of the territory’s largest department stores – Pernambucanas – has signed an exclusive direct to retail licence for bedding and towels.

Elsewhere, licensing agent Tycoon Enterprises will be representing Drop 720 and Jeli.Deli in Mexico. New Mexican licensee Doobalo will be releasing Jeli.Deli socks, while Conver has heart shaped balloons.

Jeli.Deli retro bags and luggage is being developed by Photopack SA for Mexico; the line has already been snapped up by Sears and Liverpool stores.


Santoro heads to US

Design specialist Santoro has appointed Vault Branding Group (VBG) to exclusively represent its portfolio of brands in the US.

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