US: WEC deal for Jakks

Toy firm to produce line based on World Extreme Cage Fighting and Pride.
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Jakks Pacific has inked an exclusive four-year worldwide master toy licence deal with MMA organisations World Extreme Cage Fighting and Pride.

The company is now aiming to roll out a line of collectable action figures, play-sets and accessories based on both for spring 2010.

WEC focuses on lighter weight classes including the bantamweight and featherweight divisions. It was founded in 2001 and purchased by the owners of the Ultimate Fighting Championship brand in 2006. Pride, one of the most popular MMA organisations in Asia, was founded in 1997 in Japan and purchased last year by the owners of UFC.

"We are thrilled to extend our relationship with UFC by adding WEC and Pride to our action figure roster," said Stephen Berman, president and COO of Jakks Pacific. "As the world leader in fighting action toys, we plan on dominating the Mixed Martial Arts collector action figure arena.

"The addition of WEC and Pride gives Jakks a substantial base of fighters with which to work and develop into a broad and exciting line of collectable products for fans."

Dana White, UFC president, added: "This agreement with Jakks gives fight fans a premier line of authentic collector action figures. This is a great partnership that benefits the sport, our athletes and our fans."

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