V&A reveals colour-in card line

Museum teams with MeWe Press for launch of 18 new cards.
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V&A Licensing is aiming to continue the Museum's success in the greetings and stationery sectors, teaming with MeWe Press for a line of 18 cards featuring designs drawn from the V&A collections.

Aimed primarily at children, the range encourages interaction, with the user given the chance to personalise the imahes, which are simplified outlines of the most popular exhibits. These include Tipu's Tiger, The Great Bed of Ware, St George and the Dragon and a Samurai coat of armour.

All of the cards include a pictorial image and reference to the original V&A object on the reverse.

The cards will be sold in gift shops and museum stores in the UK and overseas.


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