V&A reveals raft of new licensing partners

Bekking & Blitz, ixxi, Sparkk, Lakeland and Stratton of Mayfair all signed with Museum.
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The V&A has revealed a series of new licensing partnerships ranging from stationery and textiles to beauty accessories and cakeware. Bekking & Blitz, ixxi, Sparkk, Lakeland and Stratton of Mayfair have all signed licences with the leading museum of art and design.

Innovative textile manufacturer Sparkk has signed a licence to produce a range of wall coverings, furnishing fabrics and cushions. Based in Sydney, Sparkk distribute throughout Australia and New Zealand. The first collection will feature designs from the V&A’s textile archives and is due to launch in January 2015.

Meanwhile, the home of creative kitchenware, Lakeland has taken inspiration from the V&A’s extensive archives for a range of decorative cupcake and cake accessories. The patterns are a combination of lace and designs originally created for chintz fabrics from an exclusive album by the designer William Kilburn (1745–1818).

Dutch design company ixxi has developed a fresh and innovative way to display works of art in any room. The simple to construct ixxi posters provide a modern and sophisticated wall decoration that will enhance any interior scheme. ixxi delved into the V&A’s archives and chose patterns by William Morris, hand-painted Chinese wallpapers and textiles from the False Principles of Design, the 1853 exhibition commissioned by the V&A’s founder, Sir Henry Cole.

The posters are made up using a unique design system. The poster image is broken up into individual squares supplied in a compact box with their adjoining materials. These squares can then be joined together using plastic connectors, to make up the poster. Once fully assembled the beautiful image is revealed and the poster is ready to be hung onto the wall, using the power strips provided. Printed on premium quality Synaps paper, the posters are moisture resistant and tear-proof, ensuring they last for years to come.

Moving on, and the renowned Arts and Crafts collections of wallpapers and furnishing fabrics at the Victoria and Albert Museum continue to inspire V&A licensees. The Netherlands-based company Bekking & Blitz has created cloth-bound journals covered in Rose by William Morris (1834–96) and Leicester by John Henry Dearle (1860–1932) - both are interior patterns produced by Morris & Co. in the nineteenth and early twentieth centuries. The journals feature lined white pages, coloured fabric elastic closures and internal pockets.

Finally, luxury giftware brand Stratton of Mayfair has teamed up with the V&A to launch a unique collection of compacts, mirrors and pill boxes featuring three beautiful designs.

The first, Chevron, is a design taken from a furnishing fabric by F. Gregory Brown and manufactured by William Foxton Ltd in 1922. The second is Exotic Birds, a design taken from a furnishing fabric by Minnie McLeish and also manufactured by William Foxton Ltd in the 1920s. The third stunning design chosen is Fashion Plate from L’oiseau volage fashion plate by George Barbier from Modes et Manieres d’Aujourd ‘hui, Paris, 1914.

Stratton of Mayfair is one of the UK’s most historic names in luxury gifts. The company, which was founded in 1860, has built up a reputation for producing gifts that exude elegance and style.

Sue Grant, of the parent company Widdop Bingham, said: "Stratton of Mayfair is fortunate to boast a rich heritage and inimitable sense of opulence. We are delighted to announce our partnership with the V&A to create new designs for our collection. It is a perfect partnership and we look forward to unveiling the latest pieces in our collection."

Compacts with silver-plated bases will cost £60, mirrors £57.50 and pill boxes £30, while gilt-based compacts will be available for £65, mirrors £60 and pill boxes £33.



?With the collections we have, the opportunities for licensing are infinite,? explains Lauren Sizeland, head of licensing for V&A.

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