VEGAS 09: Future looks bright for Beanstalk - Licensing.biz

VEGAS 09: Future looks bright for Beanstalk

Agency announces new client wins and major program Initiatives at Licensing International Expo.
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The Beanstalk Group has celebrated another year of achievement and growth, with the addition of five brands to its client roster including HGTV, Lee Cooper, Airheads, and Janet Reger, as well as the launch of several brand and product extensions for its existing clients.

Building upon this momentum, Beanstalk has expanded its global reach with the opening of a Hong Kong office, under the direction of Josephine Law, as well as strategic commercial representation agreements in Latin America with licensing agencies Keystone Marketing for Brazil, Argentina and Chile, and Compañia Panamericana de Licencias handling the rest of Central and South America, including Mexico.

Michael Stone, CEO and president of Beanstalk said: “Despite the general economic climate, Beanstalk is off to a great year as we experience growth for many of our clients’ brands in the U.S. and abroad.

“With the recent opening of our Hong Kong office, our new Latin America initiative as well as our longstanding London office, we look forward to developing uniquely focused strategies on behalf of our client brands in order to reach entirely new audiences.”

Beanstalk also continues to grow its brand acquisitions division created to assist consumer product manufacturers in identifying and licensing strategic properties for competitive advantage.

The firm will also build its consulting discipline providing newcomers to licensing with licensing feasibility studies and program assessment and optimization analyses for companies with existing licensing programs.

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