Heading into this year's Licensing International, Bulldog Licensing has chosen Joy Tashjian Marketing Group as the consumer products agency for Gogo's Crazy Bones.
The firm will now handle a number of licensing programmes and merchandising campaigns for the popular kids' property.
Gogo's Crazy Bones debuted at New York Toy Fair earlier this year. iToys has already signed on to handle the distribution of the collectable product.
"We are looking forward to working alongside Bulldog to create licensing and merchandising programs that will fast track this property into retail with top notch companies throughout the United States," said Joy Tashjian, president of JTMG.
JTMG will be on booth 1003 at Licensing International.