VEGAS 2011: Big Tent becomes US licensing agent for Science

Agency expands relationship with Discovery Communications.
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Big Tent Entertainment, the North American licensing agent for the Discovery Kids and TLC brands, has expanded its relationship with Discovery Communications, to include the network Science.

The deal will see Big Tent build a consumer products programme for the newly rebranded Science, as well as the network’s portfolio of programming, which includes Punkin Chunkin and How It’s Made.

The licensing drive will focus on deals with a science and pop culture background. Big Tent Entertainment will look to sign partners in the tween, teen and adult male space initially within electronics, novelty, toys, activity/kits, do-it-yourself, apps, décor and outdoor.

Rich Maryyanek, partner and chief marketing officer, Big Tent Entertainment, commented: "We are thrilled to expand our relationship with the Discovery Communications family and add Science to our client portfolio.

"With the network’s revamped look and acclaimed programming, we feel it's the perfect time to create a line of exciting products dedicated to the Science brand and that reflect how science itself plays an active role in our everyday lives."

Elizabeth Bakacs, VP of licensing for Science, added: "As a network dedicated to exploration and experimentation, the Science brand lets us bring our customers a new, truly innovative line of products.

"We want to be the hands-on part of the overall Science experience and Big Tent Entertainment is a perfect partner to help deliver the core values of the network to consumers."

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