VEGAS 2011: Discovery Communications unveils Explore Your World - Licensing.biz

VEGAS 2011: Discovery Communications unveils Explore Your World

The new international brand focuses on educational products for children.
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Oregon Scientific has signed up as launch partner for the new non-character property aimed at kids aged six to 12.

The brand shares the same values as Discovery's flagship brand, The Discovery Channel and will include science and spy kits, collectibles, construction, outdoor, role-play, puzzles and games, back to school, publishing, electronics and interactive.

Oregon Scientific is developing a line of educational toys with a 21st Century technological twist. Its SmartGlobe has been selected as a hero product for the range, which is due to hit retail in autumn 2012.

Nicolas Bonard, SVP, Discovery Enterprises International, Discovery Networks International, commented: "The launch of Explore Your World fills a gap in the market for a consumer proposition targeted at school age children who are curious about the natural world.

"It demonstrates our ambition to always be an innovative licensor and our commitment to harnessing the power of the Discovery brand to create compelling licensed products. Oregon Scientific is a perfect launch partner for Explore Your World."

Sebastien Domingues, senior product manager, Oregon Scientific, added: "Learning through exploration has long been a hallmark of Oregon Scientific’s state-of-the-art educational toy line and it is a philosophy that fits perfectly with the values of the Discovery brand.

"We believe that there is a significant gap in the market for products that engage children whilst educating them and by encompassing 21st Century technology we’re going to prove that learning really can be fun."

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