VEGAS 2011: Toy Story 3 scoops best licensed programme award

LIMA has presented its annual awards, with the Disney Pixar sequel taking the overall honour.

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The third installment of Disney's film series, was also honoured in the entertainment award category. 



LIMA presented 15 International Licensing Excellence Awards in total, recognising the best and most successful licensed properties and products in seven categories: art/design, character/toy, corporate, film/television/celebrity/entertainment, sports, promotion and retailer.

Boots took the best retailer award, the first time a non-US company had won the award. Overall, more than a quarter of the entries were from firms outside the US.



Charles Riotto, president of LIMA, commented: "It is extremely gratifying to see the breadth and quality of the programs created by the licensing community from around the globe.

"The more than 220 entries represent the best of the best and the Association is proud to honor the winners for their ingenuity and for demonstrating licensing industry expertise." 



All awards are based on the calendar year of 2010. The winners, by category, are as follows:

Art

Best Art/Design Program: Victoria and Albert Museum (by Victoria and Albert Museum/V&A Enterprises)
Best Art/Design Licensee: Dom Pérignon (for Andy Warhol)

Character/Toy Brand

Best Character/Toy Brand Programme: Hello Kitty (by Sanrio)
Best Character/Toy Brand Licensee: HARD GOODS – Smart USA (for Hello Kitty)
Best Character/Toy Brand Licensee: SOFT GOODS – Loungefly (for Hello Kitty)

Corporate

Best Corporate Brand Programme: Animal Planet (by Discovery Communications/The Joester Loria Group)
Best Corporate Brand Licensee: Shabby Chic for Simply Shabby Chic at Target

Film, television, celebrity or entertainment

Best Film, Television, Celebrity or Entertainment Programme: Toy Story 3 (by The Walt Disney Company)
Best Film, Television, Celebrity or Entertainment Licensee: Hard goods – Lego (for Harry Potter)
Best Film, Television, Celebrity or Entertainment Licensee: Soft Goods – Awake (for Glee)

Sports and sports-themed entertainment

Best Sports Programme: NASCAR Team Properties (by NASCAR and Teams)
Best Sports Licensee: JAKKS Pacific, Inc. (for Ultimate Fighting Championship)

Promotion

Best Licensed Promotion: Dove Glee (for All by Twentieth Century Fox Film Corp)

Retailer

Best Retailer: Boots (for Strictly Come Dancing)

Overall best licensed programme of the year

Toy Story 3 (by The Walt Disney Company)

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