VEGAS 2013: Universal Monsters Uglydoll plush range revealed - Licensing.biz

VEGAS 2013: Universal Monsters Uglydoll plush range revealed

Licensed dolls based on classic monsters like Frankenstein due this Halloween.
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Uglydoll licensor Pretty Ugly has partnered with Universal Partnerships & Licensing to develop a plush range based on the Universal Monsters.

The Universal Monsters are iconic characters from classic horror films which have "a rich history that spans the past 80 years, with a fanbase in the millions".

The Universal Monsters dolls will make their retail debut in Halloween 2013, priced at around $20 each.

Gund, a division of Enesco, will offer the co-branded characters including Wedgehead as Frankenstein, Ice-Bat as Dracula, Ox as Wolfman, Tray as Bride of Frankenstein, Big Toe as Creature From the Black Lagoon and Babo as Mummy.

Gund will preview the new collaborative plush characters at the summer gift shows and the Astra show this month.

Universal Studios Monsters began in 1923 with The Hunchback of Notre Dame and continued with horror classics like The Phantom of The Opera, Dracula and Frankenstein.

“The creators of Uglydoll have had a lifelong interest in the mythology of the Universal Monsters – they actually named their first child after a character from Dracula,” said Alita Friedman, Chief Brand Officer at Pretty Ugly. “We are thrilled to be working with Universal, and to be offering these collaborations in time for Halloween.”

Cindy Chang, Senior Vice President and General Manager of Licensing at Universal Partnerships & Licensing, added: "Uglydoll brought an exciting new concept to us, and we are thrilled to partner with Pretty Ugly to bring a unique and artistic version of our Monsters blended with their ubiquitous characters to the marketplace." 

Universal Partnerships & Licensing oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions.

David Horvath and Sun-Min Kim created the first Uglydoll hand-sewn plush toy in 2001. 

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