Viz appoints Smiffy's - Licensing.biz

Viz appoints Smiffy's

New dress-up and accessories line inspired by cult characters on the way.
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Metrostar and Dennis Publishing have revealed that Smiffy's is to develop a range of dress-up and related accessories inspired by the Viz characters.

The deal was brokered by Metrostar boss Claire Potter, with John Howson and Hannah Carter-Fea at Smiffy's.

The firm will launch the line at next year's Spring Fair with Sid the Sexist and The Fat Slags. Other characters will be added in due course.

"We are all looking forward to seeing Viz's larger than life characters in Smiffy's dress up costumes," Potter said. "We hope they'll create as much fun for party-goers as they do for magazine readers."

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