Warner Bros. unveils artwork for Hello Kitty and DC Comics Super Heroes collaboration - Licensing.biz

Warner Bros. unveils artwork for Hello Kitty and DC Comics Super Heroes collaboration

Products will launch in 2014 with heroic Hello Kitty appearing on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food.
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Warner Bros Consumer Products and DC Entertainment have revealed the first full character creative artwork for the brand collaboration between Hello Kitty and DC Comics Super Heroes.

The collaboration between Sanrio and DC Comics aims to join together the popular licences in order to extend the appeal of the brands across the globe.

Pilar Zulueta, executive vice president and general manager, Warner Bros Consumer Products EMEA, said: "This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics.

"We know the collaboration will excite fans of both properties who will be thrilled to see these global icons come together as Hello Kitty dressed as Wonder Woman, Supergirl and Batgirl, her favourite DC Comics Super Heroes."

The products, targeting girls, women and collectors, will launch in 2014 with heroic Hello Kitty appearing on apparel, accessories, footwear, stationery, publishing, personal care, promotional products and food products.

"We are thrilled to partner with Warner Bros Consumer Products and DC Entertainment to give Hello Kitty 'super hero powers'," said Stefano Mastropropietro, COO, Sanrio GmbH.

"Both Hello Kitty and the DC Comics Super Heroes are universally beloved and this fun initiative is sure to pack a playful punch in the EMEA territories whne product launches next year."

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