We can be one of the biggest brands in sports, says UFC - Licensing.biz

We can be one of the biggest brands in sports, says UFC

Mixed martial arts property growing across Europe and the UK; 22 partners on board worldwide.
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Launched in 1993, Ultimate Fighting Championship is best described as mixed martial arts. Athletes compete under the unified rules of MMA, combining five Olympic sports – boxing, Greco-Roman wrestling, freestyle wrestling, Judo and Tae Kwon Do – with traditional martial arts including Muay Thai, Brazilian Jiu-Jitsu, karate and kung fu.

UFC bouts take place in a specially designed fenced ring called the Octagon, across seven weight divisions, each with a single UFC World Champion.

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Agency JELC is exploring new licensing categories for mixed martial arts brand; UK is "one of the most important markets".

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