Busy Fluid World has added William Lamb to the Mr Men & Little Miss programme, with the firm signing up as footwear partner.
William Lamb will create a range of footwear for the Sanrio brand for children and adults. This will include trainers, beachwear, wellies and slippers, all launching from spring/summer 2013.
"We are Mr Happy to be working with Sanrio on Mr Men & Little Miss," said Andy Cook, creative director at William Lamb. "We see this as a great opportunity to re-establish a classic brand by bringing new ideas and product innovation to both children's and adult footwear."
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