William Lamb steps out with Hello Kitty

Firm to create line of footwear for children and adults, launching in the UK next month.
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Apparel licensee William Lamb has added Hello Kitty to its portfolio, signing up to produce footwear for both children and adults.

The range will start rolling out in the UK next month and will cover all categories of footwear.

"We're incredibly excited to be working with Sanrio on the production of the Hello Kitty footwear range," said Sandra Vanstan, licensing manager at William Lamb. "Hello Kitty is a unique licence in that it appeals to all females from pre-school children right through to trend setting young ladies.

"We're having a lot of fun developing the range that will include all categories of footwear - including a special premium range - for children and fashionable slippers for women."

Libby Grant, brand director at Fluid World, Sanrio's UK licensing agent, added: "Hello Kitty has her roots in the fashion world and the apparel and footwear category is a key part of the licensing programme. Clothing for all ageas can now be found at stores throughout the UK High Street and William Lamb will add to the fashion offering through a range of footwear which will appeal to girls and women of all ages."

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