Withit adds apparel brace for Phizzogs

Art, design and lifestyle firm confirms two new clothing deals covering multiple territories.
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Art, design and lifestyle specialist Withit has started the licensing programme for its newest brand, Phizzogs, signing up two new clothing deals.

AA Brands will launch an apparel range across France, Benelux, GAS and Iberia, while Fashion UK will be the first licensee for the UK market. Both deals will see collections launching for autumn/winter 2013.

Phizzogs launched in early 2012 and targets the slightly risqué and attitudinal teenage age group.

"We're delighted to be working with AA Brands and Fashion UK and very much looking forward for the launch of the first Phizzogs clothing ranges," said Richard Woolf, international licensing director at Withit. "With the enduring fascination for apparel featuring art-inspired designs, we are confident the clothing ranges will succeed in these markets and our focus will be to continue establishing a global footprint for the Phizzogs brand."

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