Withit has teamed up with Interasia and its associate company, Pexland Licensing, to expand its characters into the Asian market.
The company will focus on China, Hong Kong, Taiwan, Singapore, Malaysia, Vietnam, Philippines, Macau and Indonesia.
Pexland Licensing is developing a merchandising programme with third party licensees, which will focus on expanding the Withit characters in animation, production and character-based business in Asia.
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