Withit grows with Cartorama partnership - Licensing.biz

Withit grows with Cartorama partnership

Italian licensee to develop back to school and gift lines.
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Cartorama Group has signed a new partnership with Withit.

The agreement will allow Cartorama to develop a dedicated range of products in the back to school and gift markets, explained Pierluigi Testa, MD of Cartorama.

The launch is planned for the 2012 back to school season, with a number of characters from the Withit portfolio appearing on product.

Richard Woolf, international licensing director at Withit, added: "We are delighted to have a significant licensee such as Cartorama on board, further expanding the Withit licensing programme in the Italian market."

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Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

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