Withit has secured a digital partnership with Bare Tree Media, which will see its family of brands expand across emerging digital entertainment platforms.
Under the deal, Bare Tree Media has been granted global digital licensing rights to create and place branded virtual goods and mobile apps across global online worlds and mobile platforms.
"We are very excited to enter into this partnership with Withit, at an early stage of the brand's growth, cultivating a digital presence and strategy for the brand globally," said Robert Ferrari, CEO at Bare Tree Media. "The numerous characters and sub-brands of Withit's are perfect for the teen and adult markets consuming digital content on their smartphones, tablets and computers around the world."
Bare Tree Media will publish Withit virtual goods across its network of virtual worlds, text messenger platforms and other digital distribution channels on a worldwide basis.
The firm currently pushes branded content to over 1.5 billion users.
Richard Woolf, international licensing director at Withit, added: "We are delighted at the prospect of having our characters exposed in this ever evolving category and feel privileged to be in collaboration with such an industry leader and highly credible company as Bare Tree Media."