Withit has joined forces with High Street teen/tween chain Claire's Accessories to promote its Cheeky Monkey character.
In June, Claire's will launch a specially designed line of stationery, bags and backpacks in selected stores across the UK and key European markets. The range will include A4 and A5 notebooks, mechanical pens and pencils, 16-piece stationery set, zip top purse, school-sized backpack, mini courier bag and a Converse trainer shaped pencil case.
All will feature a skull and crossbones design against a pink heart under the tagline 'cute but cheeky', and using glitter, foil and embroidery finishes with button badges, studs and checkerboard detailing.
"Withit's enormous appeal to fun loving tweens and teens means that the brand is ideal for Claire's," explained Melanie Berry, EVP GMM buying Europe. "The Cheeky Monkey character in particular lends itseld perfectly to this light hearted, but high quality line of products that we think will be a great success in stores across Europe."
Brad Caines, Withit's creative director, added: "Bringing Cheeky Monkey together with Claire's took us in a new direction with brilliant results. Great finishes, edgier graphics, a real cohesive look. With Claire's reach and reputation, we feel confident of winning even more fans of the Withit brand."