World Rugby names IMG global licensing agent for next two Rugby World Cups

The long-term partnership encompasses the Rugby World Cup 2019 and 2023 as a primary focus, as well as the Women’s Rugby World Cup, World Cup U20 Championship and the World Rugby brand.
Publish date:
Social count:
0 0worldrugby.png

World Rugby has appointed IMG to manage the global licensing and merchandising rights for the next two Rugby World Cups.

The long-term partnership encompasses the Rugby World Cup 2019 and 2023 as a primary focus, as well as the Women’s Rugby World Cup, World Cup U20 Championship and the World Rugby brand.

The Rugby World Cup has consistently grown in size, coverage and scope since the inaugural event took place in 1987, and is set to break new frontiers as it makes its Asian debut in Japan in 2019.

World Rugby chief executive, Brett Gosper, said: “The global licensing programme plays an important role in fan engagement, enabling fans of all ages to connect to World Rugby through our major properties.

“With Rugby World Cup 2019 in Japan rapidly approaching, we are delighted to b partnering with IMG to deliver an exciting attractive range of products for fans of all ages, from official apparel and merchandise to electronic games.”

Bruno Maglione, president of IMG’s licensing division, added: “We are pleased to take part in the amazing story that is the growth of this tournament and the sport of rugby in general.

“Audiences across more and more countries are taking note of rugby’s constant action, athleticism and competitiveness and the Rugby World Cup is the sport’s pinnacle global tournament.

“Our licensing programme will be anchored in both Europe and Japan and feature a great range of products for spectators and fans of all ages.”

IMG will target both core category and creative licensees to design, produce and distribute ranges of apparel, fan, lifestyle and leisure products to be sold in the host market and leading international markets.

IMG will also be working on the development of permanent specialty lines under the World Rugby brand, a Hall of Fame memorabilia programme and electronic and mobile games.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.