Yildiz holding appoints Beanstalk for raft of brands

Global food and confectionery firm has appointed Beanstalk for licenses in strategic territories.
Publish date:
Social count:
0 0beanstalk.png

Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, Flipz and Turtles brands in key strategic territories. Beanstalk will represent Godiva in the United States, Canada, Europe, Japan and China markets; McVitie’s in Europe; and Flipz and Turtles in North America.

Owner of Godiva, McVitie’s and Ulker brands among many others globally, Yildiz Holding is expanding some of the best-loved and most recognisable food brands in the world to key geographies. 

Beanstalk will seek new opportunities for the brands across close-to-core food categories including beverages, desserts, ice cream, baked goods, snacks and baking products, as well as gifting, bakeware, housewares and publishing, among other categories. Beanstalk will also seek in-restaurant partnerships that would feature the brands on menu items.

Cem Karakas, executive deputy chairman, Yildiz Holding said: “Our brands have a unifying passion to create biscuits and confectionery that people everywhere can enjoy. Through licensing, we will bring consumers new ways to experience our brands in complementary categories, through new channels of distribution and in new store aisles. Beanstalk’s extensive food and beverage experience will help us grow our brands through partnerships with industry leaders that are committed to quality and innovation.” 

“We are honoured to have been selected by Yildiz Holding to extend its wonderful portfolio of brands," Allison Ames, president and CEO of Beanstalk added.

"The common thread is their artisan nature, loyal consumer base and distinctive flavour profiles. Be it Godiva, McVitie’s, Flipz or Turtles, these sweet and savoury treats are recognised and enjoyed by consumers all around the world. We look forward to creating exciting and innovative products for this incredible family of brands and further spreading its legacy.” 


0 TGI beanstalk.jpg

Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.