YooHoo & Friends joins Intelex portfolio

Aurora World characters to be added to firm's popular heatable plush line.
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The Intelex Group continues to grow its licensed line, adding Aurora World's Yoohoo & Friends to its heatable plush collection.

Five of the popular characters will join the range - YooHoo, Chewoo, Lemmee, Pammee and Roodee. They are available to pre-order now, with actual product hitting shelves from August. Each will be priced at £14.95.

The characters will be filled with treated millet and gently scented with lavender, and can be warmed in the microwave for two minutes.

The three-year deal expands Intelex's licensed portfolio, which already includes Gromit, Bagpuss and Boofle.

"We are delighted to be adding the YooHoo characters to our portfolio," said Philip Gannon, founder of Intelex. "We've seen growing demand year on year for heatable toys from many of our retailers across sectors including toys, gifting, pharmacies and garden centres.

"Our heatable technology lends itself perfectly to the range and we're hoping by making the YooHoo & Friends characters fully warmable will help extend the plush toys category further, and build on the impressive unit sales Aurora has achieved of 22+ million around the world."

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