YooHoo & Friends signs licensee brace - Licensing.biz

YooHoo & Friends signs licensee brace

Aurora World's plush property will move into apps and publishing.
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Aurora World has boosted its YooHoo & Friends property with two new licensees, agreeing deals with P2Games and Kennedy Publishing.

A YooHoo & Friends pre-school game will join the App Store early next year. Developed by P2Games, the game's content will reflect key elements of the brand and its values.

Kennedy Publishing will feature YooHoo & Friends activity and competition pages in a number of magazines titles, begining with the November 2011 issue of Cute Magazine.

Jane Forbes, licensing consultant for Aurora World, said: "YooHoo & Friends is phenomenally successful as a collectible plush range and we are not underestimating the capability of the brand to succeed in other product sectors too.”

P2 Games and Kennedy Publishing join other existing licensees Blueprint Collections, Gemma International, Vogue International and Redan.

YooHoo & Friends will be at Brand Licensing Europe on Aurora World's Stand (H020).

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